The Maybach Brand Center in Seoul, the world's first dedicated Mercedes-Maybach showroom, has established itself as a key luxury sales hub within just one year of its opening. Approximately 15% of Maybach vehicles sold in South Korea are now delivered through this center, highlighting its importance to the brand.
On August 3, HS Hyosung The Class held a media event to celebrate the first anniversary of the Maybach Brand Center in Apgujeong, Gangnam, Seoul.
Opened in July 2025, the Maybach Brand Center is the first and only dedicated showroom and service center for Mercedes-Maybach, the top luxury brand of Mercedes-Benz.
At the event, key models were displayed, including the new Mercedes-Maybach S580, which is set to launch a facelift model in September, as well as the Night Edition and the Mercedes-Maybach SL 680.
The center has achieved notable success in its first year. The Mercedes-Maybach Silver Lining Edition, introduced in South Korea, sold out with a total of 12 units. Cumulatively, 36 edition models showcased at the brand center have been sold. About 15% of Maybach vehicles sold in the country have been delivered through this location. Mercedes-Benz is considering expanding dedicated Maybach brand hubs to major markets such as China and the UK, starting with South Korea.
Kim Eun-jung, Vice President of Product and Sales at Mercedes-Benz Korea, stated, "The success of Maybach stems from the philosophy of its founder. While we cannot make Mercedes-Benz better, we can make it more special, which is the value of Maybach."
The brand center differentiates itself by offering an integrated ownership service that encompasses everything from purchasing to vehicle delivery, maintenance, and customer management.
On the first floor, there is a vehicle showroom and customer lounge, while the second floor features a dedicated handover zone for vehicle deliveries. The third floor includes private consultation spaces called 'Salon Prive' and a 'Manufaktur Wall' for customized vehicle configurations, allowing users to select exterior colors and materials. The underground service center is staffed by specialized technicians for Mercedes-Maybach and Mercedes-Benz S-Class vehicles, providing premium maintenance services.
Park Hong-kyu, Director of the Maybach Brand Center in Seoul, remarked, "The past year, marked by the title of being the world's first, has been a time to discover what luxury experiences our customers desire. We have focused on connecting the value of vehicle consultation, delivery, and maintenance services into a single experience."
The Maybach Brand Center in Seoul operates a private membership program called the 'Masteria Club.' Over the past year, it has offered various programs centered around vehicle buyers, including private previews of art exhibitions, golf, fine dining, jewelry, hotels, and beauty and wellness, expanding the luxury brand experience.
Roh Jae-bong, CEO of HS Hyosung The Class, noted, "Our recent art tour received a satisfaction score of 9.57, and 92.9% of participating customers expressed interest in attending future events. Thanks to the support from our customers over the past year, the Maybach Brand Center in Seoul has grown into a representative luxury hub."
* This article has been translated by AI.
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