Ottogi expanded its engagement with gaming fans by operating an interactive booth at a Gen.G Esports fan event.
From July 31 to August 1, Ottogi participated in the '2026 LCK Team Roadshow House of Gen.G' held at KINTEX Exhibition Center in Ilsan, showcasing its brand experience space 'Gen Kitchen.'
'House of Gen.G' is a large-scale esports event featuring Gen.G players, fans, and streamers. The event included regular season LCK matches, player meet-and-greets, the '2026 LoL Championship with Gen.G,' and various event booths.
Ottogi set up the booth to promote its global partnership with Gen.G and to enhance its connection with fans. The key message was 'Everyday TASTE, Everyday PLAY,' creating an interactive space that combined the characters of five Gen.G League of Legends players with key products.
Gen Kitchen featured programs linked to the unique characteristics and play styles of players such as Kiin, Canyon, Chovy, Ruler, and Doran.
At the Kiin booth, participants played a game stacking Ottogi's three-minute products within a time limit, while the Canyon booth offered UNO burrito sales and tastings along with a photo zone. The Chovy booth featured tastings of UNO hot dogs and a dice game, and the Ruler booth provided a dart game with ramen and team posters as prizes. The Doran booth hosted a game program using UNO pizza.
An Ottogi representative stated, 'We were able to communicate closely with fans through interactive content that connected the personalities of Gen.G players with Ottogi products. We will continue our marketing activities based on our global partnership with Gen.G, allowing consumers to naturally experience the brand in their daily lives.'
Gen.G Esports is a major esports organization operating global professional teams in key titles such as League of Legends, Valorant, and Overwatch.
* This article has been translated by AI.
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