Lotte Department Store's Nowon Branch Completes Major Renovation

Lotte Department Store's Nowon branch celebrated its grand reopening on August 4 after completing its largest renovation since opening.
 
The store announced that it has officially begun operations following a 17-month renovation that started in March of last year.
 
Approximately 80% of the store's total sales area, around 1,000 pyeong, has been completely revamped, with significant updates to key product categories including food, fashion, and beauty.
 
Last November, the store opened its 'K-Fashion Specialty Hall,' followed by the 'Sports Mega Shop' in December. The renovation concluded with the opening of the 'Food Hall' and 'Dessert Piazza' on the basement level.
 
The Nowon branch serves as a key location for the northeastern region of Seoul and northern Gyeonggi Province. Lotte Department Store has pursued this comprehensive renovation in anticipation of significant development projects in the Chang-dong and Sang-gye areas, as well as new residential complexes and the Seoul Arena, which are expected to enhance growth potential.

The renovation has notably boosted sales among younger customers and in specialty sections. Sales from customers in their 20s and 30s increased by over 25% in the first half of this year compared to the same period last year. Sales in the K-Fashion Specialty Hall rose by more than 35%, while fragrance sales in the newly expanded beauty section surged by over 90%.
 
The premium grocery store 'Le Picerie' also saw a sales increase of over 20% following the renovation. Additionally, the food hall has enhanced its offerings by attracting beverage-focused brands like 'Elvino' and food brands such as 'Mildo' and 'Dress by Combine.'
 
The final renovated space is a 500-pyeong premium food hall located on the basement level, featuring 25 new brands, including 12 popular eateries like 'Tamtam,' 'Hansik Bansang Gyeol,' and 'Tteoksan,' as well as 13 bakery and dessert brands. The 'Dessert Piazza,' inspired by an Italian square, includes brands like 'Louvre Baguette' and 'Jung Ji-young Coffee Roasters.'
 
In the fashion section, stores for Tory Burch, Coach, and Golden Goose have been newly renovated. Global contemporary brands such as Longchamp and Vivienne Westwood, making their debut in the northeastern region of Seoul, have been added to enhance the premium offerings compared to existing local stores.
 
Lotte Department Store will hold grand opening celebrations until September 6. From now until September 9, customers purchasing food will receive up to 7% back on their purchases, along with discount vouchers and cooling bags for early shoppers in the food hall.
 
From August 14 to 17, interactive events will include a kids' playland, prize draws, and an AI photo booth. Cultural programs, including lectures by notable figures and wine classes, are also planned for this month.
 
Han Ji-yeon, the manager of Lotte Department Store's Nowon branch, stated, “We will continue to introduce new content to provide a differentiated shopping experience for customers as a landmark representing the region.”