The Korean Venture Investment Corporation announced on August 5 that it has appointed the idol group Lissenne from The Muse Entertainment as its honorary ambassador.
The appointment ceremony took place on August 3 at The Muse's headquarters in Sinsa-dong, Gangnam, Seoul, celebrating the growth of companies that received investments from the Fund. Lissenne, which debuted in 2024, has recently risen to the top of major music charts in South Korea and is expanding its overseas activities, including the release of music in Japanese.
Smart Study Ventures, K-Net Investment Partners, JB Investment, and Michigan Venture Capital, which manage the Fund, have invested in The Muse to support K-content production, artist development, and business growth. Of the total investment of 6.19 billion won that The Muse secured, 5.5 billion won came from the Fund.
A representative from The Muse stated, "Lissenne's meaningful achievements are due not only to the efforts of the members and staff but also to the support from investors. We aim to create a successful case of venture investment and K-content growing together."
The Korean Venture Investment Corporation plans to focus on attracting investments for promising small and medium-sized content companies at various growth stages and supporting their entry into domestic and international markets. They also plan to discuss ways to promote the growth potential and success stories of venture companies through Lissenne.
Lee Dae-hee, CEO of the Korean Venture Investment Corporation, remarked, "Lissenne has demonstrated that small and medium-sized content companies can achieve significant results based on differentiated planning and appropriate investment. We will strengthen our role as a venture investment platform to help promising K-content companies grow and leap into the global market."
* This article has been translated by AI.
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