Influencer marketing platform Tble is adjusting its operational structure and enhancing its AI and data-driven services.
Tble announced on August 5 that it began strategic comprehensive transfer procedures on August 1, activating a new operational system centered around Bitree Corporation.
This restructuring aims to change the platform's operational leadership while strengthening technological competitiveness, service quality, and operational stability. The core of this initiative is to apply Bitree Corporation's AI data analysis, marketing automation, and commerce operation capabilities to Tble.
Typically, a comprehensive transfer of a business involves transferring necessary assets, contracts, rights, and obligations to maintain business continuity while changing management. This approach focuses on continuing existing operations rather than merely selling off some equipment or services.
Bitree Corporation plans to offer integrated marketing communication (IMC) services to advertisers, linking them to AI-based performance marketing. For influencers, the company aims to provide a stable and convenient operational environment for campaign participation, content submission, settlement, and activity management.
AI and data technologies can be utilized to select influencers that align with advertisers' campaign objectives and to compare and analyze content responses and advertising performance. Automating repetitive campaign management and reporting will expand the platform's role from merely connecting advertisers and influencers to overseeing overall performance management.
According to the company, Tble has approximately 500,000 registered members, with around 220,000 active users. The platform has served over 10,000 advertisers.
Tble plans to gradually enhance campaign analysis, advertising operation automation, and marketing performance management functions based on accumulated member and advertiser data. The company also intends to expand partnerships with comprehensive advertising agencies to provide connected services from campaign planning to performance analysis for advertisers, while increasing the number of brand campaigns available to influencers.
Before advancing with new technologies and business expansion, Tble must first address operational normalization. In July, Tble established a dedicated task force for stabilization and is restructuring internal work procedures with a separate operational system.
Prioritizing the normalization of points that have not been paid to existing users, Tble has operated a system allowing points earned through campaign activities to be redeemed for cash. Therefore, resolving the points payment issue is directly related to compensating influencers for their activities and maintaining platform trust.
Privacy protection, information management responsibilities, and the normalization of unpaid points will be overseen by Tble CEO Sung Dong-hyo. The company aims to resolve the existing unpaid points issue within the next two months and is proceeding with related tasks sequentially.
Additionally, a new operational policy detailing point calculation, payment cycles, and payment timing will be established in August and implemented starting September 1. This plan aims to clarify point operation standards so users can anticipate payment schedules.
Sung Dong-hyo stated, "Our top priority is to fulfill the normalization schedule promised to existing users and advertisers. We will refine operational procedures and improve service quality to restore trust in the platform."
He added, "This operational restructuring is not just a short-term solution but a measure to rebuild Tble's long-term growth foundation. We will utilize data and AI technology while prioritizing user trust and responsible operations."
Tble and Bitree Corporation plan to gradually implement data-driven marketing analysis, AI automation technology, and improvements to the advertising operation system alongside their operational stabilization efforts. For the technological enhancement plan to yield results, the company must prioritize adhering to the proposed timeline for normalizing unpaid points and the new settlement policy.
* This article has been translated by AI.
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