Naver Webtoon is expanding its content ecosystem by introducing its first subscription-based animation service on the Japanese platform LINE Manga. The strategy aims to increase user engagement and enhance content competitiveness by allowing users to consume both webtoons and animations on a single platform.
On August 5, Naver Webtoon announced its collaboration with Japanese telecommunications company NTT Docomo to launch the subscription-based animation streaming service 'd Anime Store for LINE Manga' (dアニメストア for LINEマンガ).
This service marks the first subscription animation offering on LINE Manga.
'd Anime Store' is an animation-focused subscription streaming service operated by NTT Docomo, boasting approximately 4 million members. Through this collaboration, LINE Manga aims to combine the animation content from d Anime Store with its own webtoon user base, providing a comprehensive content experience that allows users to enjoy both comics and animations.
LINE Manga users will have access to over 4,000 animations, including the latest and most popular titles, through a newly created 'Anime' tab. Naver Webtoon plans to continue expanding the number of titles available in the service.
This initiative is part of Naver Webtoon’s strategy to enhance video content tailored to regional user consumption patterns. In South Korea, Naver Webtoon offers webtoon-based video content through its short-form video service 'Cuts,' while its global service features a 'Watch' tab that expands video experiences with animations and motion content.
* This article has been translated by AI.
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