The world's largest smartphone maker said the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9 will go on sale from Aug. 7 in major markets before expanding to 106 countries.
The launch follows a robust pre-order campaign that has raised expectations the momentum will spill over to companion devices such as Galaxy smartwatches, reinforcing Samsung's strategy of selling AI-powered products as an integrated ecosystem rather than standalone gadgets.
Samsung said global pre-orders for the Galaxy Z Fold8 series and Flip8 rose more than 30 percent from the previous generation, suggesting foldable smartphones are continuing to move into the mainstream despite a sluggish global handset market.
Among Samsung.com's customers aged 15 to 34, exclusive online colors such as Green Shadow for the Fold8 Ultra, Pistachio for the Fold8 and Mint for the Flip8 proved the most popular. Across all buyers, Graphite led orders for the Fold8 Ultra and Fold8, while Pink topped pre-orders for the Flip8.
The new lineup marks Samsung's broadest foldable portfolio yet, splitting the category into three distinct products aimed at different users.
The Galaxy Z Fold8 Ultra targets power users with an 8-inch main display, a 200-megapixel primary camera, a 5,000mAh battery and a slimmer body measuring 4.1 millimeters when unfolded. Samsung said the device combines flagship camera capabilities with AI-powered multitasking features for productivity and content creation.
The standard Galaxy Z Fold8 focuses on portability, weighing 201 grams, Samsung's lightest foldable book-style smartphone to date, while introducing a redesigned display ratio intended to improve both cover-screen usability and immersive viewing on the main display.
The Galaxy Z Flip8, Samsung's thinnest clamshell foldable yet, features an upgraded FlexWindow cover display, AI-powered personalized information and a 50-megapixel camera designed for hands-free photography and video recording.
The company is betting that tighter integration between smartphones, watches and Google's AI services will encourage consumers to buy multiple Galaxy devices rather than upgrade individual products.
Customers purchasing the new foldables will receive a six-month subscription to Google AI Pro with 5 terabytes of cloud storage, while Samsung also upgraded its Smart Switch software to simplify migration from Apple's iPhone, including wireless transfers of passwords, eSIM information and call history.
The launch comes as Samsung seeks to extend its lead in foldable smartphones, a segment it pioneered commercially but now faces increasing competition from Chinese rivals including Huawei, Honor and Xiaomi. Strong early orders for the latest Galaxy Z series could help Samsung maintain momentum in the premium smartphone market through the second half of the year while lifting sales of higher-margin accessories such as Galaxy Watch devices.
Copyright ⓒ Aju Press All rights reserved.