GS Caltex announced on August 6 that it has been selected as the top company in the gas station sector in the National Brand Competitiveness Index (NBCI) survey conducted by the Korea Productivity Center.
The NBCI is a leading brand evaluation metric developed by the Korea Productivity Center, measuring brand competitiveness as perceived by consumers to identify representative brands in various industries. It comprehensively assesses brand awareness, image, relationship-building capability, and loyalty to diagnose market competitiveness.
GS Caltex explained that it was recognized for providing a differentiated refueling experience based on customer-centric digital services and actively responding to changing customer needs, which led to its top ranking in the gas station sector. The company received positive feedback for continuously enhancing convenience and benefits that customers can genuinely experience, thereby increasing brand trust and preference.
To improve customer convenience, GS Caltex has been promoting digital transformation centered around its mobile platform, Energy Plus, which has surpassed 2.5 million subscribers.
The flagship service of Energy Plus, called 'Direct Refueling,' allows customers to pre-register their payment methods and refueling patterns, enabling them to complete orders and payments easily at gas stations without complicated procedures.
Additionally, GS Caltex offers various promotions and refueling benefits to Energy Plus users and is expanding partnerships with external platforms, such as Naver Plus Membership, to broaden customer benefits.
The company is also committed to improving service usability. GS Caltex continuously enhances app features and user experience based on customer usage data and has made services conveniently accessible in vehicles through support for Apple CarPlay and Android Auto.
Kim Chang-soo, Vice President of GS Caltex's Mobility & Marketing Division, stated, "Being ranked first in the NBCI gas station sector is the result of our ongoing efforts to enhance customer convenience and trust. In the future, we will continue to expand innovative services that connect customers' mobility and energy use through the Energy Plus app, providing a differentiated brand experience that customers can truly feel."
Meanwhile, GS Caltex announced on August 5 that it will transition its Incheon lubricants global logistics center to a fully automated facility to strengthen its global supply chain competitiveness in lubricants.
* This article has been translated by AI.
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