Hyundai Motor's 'The All-New Avante' has garnered significant attention in the market since the first day of contract signing.
On August 6, Hyundai announced that the number of contracts for The All-New Avante reached 11,094 on its first day, surpassing the previous record of 10,058 set by the 7th generation Avante in April 2020.
This achievement underscores the competitive edge of the 8th generation Avante. The All-New Avante has elevated its overall product appeal in terms of space, safety, driving performance, and convenience and digital features.
Notably, there is a growing preference for the top trim among individual customers, along with an increase in demand for hybrid (HEV) models. The top trim, Inspiration, accounted for 52% of the contracts.
The base trim, Modern, and the mid-range trim, Premium, each recorded 24%. The high selection rate for Inspiration reflects a rising customer demand for advanced features and differentiated product appeal even in the compact car segment.
In terms of powertrains, gasoline models remain popular, while the selection rate for HEV models reached 27.5%, nearly doubling the previous Avante's rate of 14.8%. The fuel efficiency of the HEV model is expected to improve by over 10% compared to the previous model with 17-inch tires.
A Hyundai official stated, "As we enter the era of electrification and software-defined vehicles (SDV), customer expectations are rising. The All-New Avante is designed to offer high product value from the base trim and provide advanced mobility experiences through various options."
Meanwhile, the domestic automotive market is witnessing a rapid increase in the preference for eco-friendly vehicles due to high fuel prices. According to the Korea Automobile Mobility Industry Association (KAMA), the share of eco-friendly vehicle sales in the first half of this year exceeded 57.8%, accounting for more than half of the total new car market.
* This article has been translated by AI.
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