NS Home Shopping is expanding offline opportunities for consumers to experience products from its small partner companies, which have primarily been sold online.
The company announced on August 6 that it will operate a pop-up store featuring its partner product, 'Everfit Diet,' at the Beauty Play location in Hongdae, Seoul, until September 30.
At the pop-up, visitors can sample the Everfit Diet products, which are designed for easy consumption by dissolving in water. The products are sold in packs of six, each containing 20 tablets, at a 23% discount from the regular price.
By scanning a QR code available on-site, customers can access detailed product information and purchase directly from NS Mall. Items ordered can be delivered for free to a location of the customer's choice, eliminating the need to carry them home.
This initiative aims to enhance brand awareness for partner products in the bustling Hongdae area and address the lack of experiential opportunities that often limits online sales. By allowing consumers to try the products firsthand, the event provides promotional and sales opportunities for the partners.
Beauty Play is an open beauty experience space supported by the Ministry of Health and Welfare and operated by the Korea Cosmetic Industry Institute. NS Home Shopping has been expanding its support for small partner companies since launching its first Beauty Play location in Myeongdong in 2022, followed by Hongdae in 2024 and Busan this year.
At the Beauty Play Busan location, which opened in June, NS Home Shopping established an 'NS Brand Zone' showcasing 19 brands from 13 partner companies, allowing consumers to experience products and purchase them via QR code. The program also includes follow-up support initiatives such as consultations with overseas buyers and live commerce.
Yoo Dae-hee, head of NS Home Shopping's Customer Support Division, stated, "We hope this event provides consumers with the opportunity to experience our partners' products directly while offering partners new customer engagement and sales opportunities. We will continue to provide practical support that integrates online and offline channels."
* This article has been translated by AI.
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