CJ OnStyle is partnering with the Seoul Business Agency (SBA) to support the global expansion of promising domestic small businesses.
On August 6, CJ OnStyle announced that it has signed a memorandum of understanding (MOU) with the SBA to discover, nurture, and support the overseas expansion of promising small enterprises. The signing ceremony, held the previous day at the Seoul Business Agency, was attended by Lee Sun-young, CEO of CJ ENM's commerce division (CJ OnStyle), and Kim Hyun-woo, CEO of the SBA.
This agreement aims to combine CJ OnStyle's brand discovery and nurturing capabilities with the SBA's infrastructure for supporting small businesses and its global network, thereby facilitating the overseas growth of domestic small business brands.
The two parties plan to jointly identify promising small businesses and provide phased support for market validation using content, as well as expanding domestic and international sales channels and facilitating global entry. They will also leverage overseas exhibitions, trade fairs, and local distributor and buyer networks, and jointly promote marketing and live commerce linked to the global event SEOULCon.
Kim Hyun-woo, CEO of the SBA, stated, "This will expand practical opportunities for promising small businesses in Seoul to take off on the global stage."
A representative from CJ OnStyle added, "We will actively support more K-lifestyle brands to grow in the global market."
Meanwhile, CJ OnStyle reported that during its summer Black Friday event, 'Come On Blp,' held from July 3 to 7, mobile app installations increased by 124% compared to the same period last year.
* This article has been translated by AI.
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