CJ CheilJedang announced the launch of its artificial intelligence (AI) platform, 'Food AI 360,' on August 6.
Food AI 360 is an AI-based marketing intelligence solution developed through collaboration between the food marketing division and AX/DX team. It integrates and enhances existing processes such as trend analysis, product concept planning, and market response monitoring into a single platform. The system is designed to proactively predict trends by analyzing shifts in consumer interests and market dynamics, allowing for rapid generation of product ideas.
Following its initial application in the domestic market in June 2025, CJ CheilJedang completed the platform's implementation in the U.S. by the end of June 2026. The company plans to utilize real-time analysis of consumer trends and responses in the U.S. market for local product planning and marketing.
The platform also features a 'Concept Studio' function that supports the generation and evaluation of new product concepts. Based on trend data, the AI suggests product direction, key features, and packaging formats, enhancing the efficiency of planning and decision-making by predicting consumer reactions in advance.
CJ CheilJedang has already showcased products developed using Food AI 360. A notable example is the 'Matcha Hetbahn,' launched in June 2026, which was conceived in response to the growing matcha consumption trend and demand for wellness-oriented convenience foods. Another product, the 'Bibigo Salmon Steak,' exceeded sales of 1.4 million units within six months of its launch, developed by analyzing the diversification of protein consumption towards salmon and other seafood proteins.
Additionally, based on AI analysis, the company is diversifying its existing flagship brands, such as Hetbahn, Dasida, and Bibigo, into new categories like snacks and beverages to broaden brand experiences.
CJ CheilJedang plans to gradually introduce Food AI 360 into major overseas markets, including Japan and Europe, to continuously expand its AI-based product planning system.
A company representative stated, "Food AI 360 is a platform that connects the entire process from trend analysis to consumer evaluation and commercialization. We will continue to strengthen our product development capabilities that reflect consumer demand and enhance our responsiveness in global markets."
* This article has been translated by AI.
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