Seoul Land in Gwacheon will conduct a pilot run of its night experience content 'DEAD PARADE' from August 28 to 30.
According to Seoul Land on August 7, this program is an immersive chase experience set in the amusement park after its regular operating hours.
Participants will take on the role of agents from a secret organization called the 'HSP Foundation,' moving throughout the park to complete missions and survive within a limited time by collaborating with their team members.
'Dead Parade' is a pilot project based on Korean ghost content showcased during Seoul Land's K-Summer Horror Special this summer.
The experience expands on traditional Korean horror themes, featuring elements such as grim reapers, virgin ghosts, shamans, and goblins.
The program will utilize the actual space of Seoul Land after it has closed, allowing participants to move in teams and complete various missions across the park, unlike traditional haunted houses that are confined to a single location.
Black Haven, a company specializing in immersive experiences, is involved in the production, combining the storyline, setting, and missions into an interactive program.
'Dead Parade' will operate once daily at 11 p.m. from August 28 to 30, with a maximum of 30 participants per session.
The experience lasts approximately 80 minutes, with a participation fee of 33,000 won. Ticket sales will begin on August 14 at noon through Ticket Link.
Audience members have expressed excitement about the unique experience.
“I’m curious about this unusual experience in a closed amusement park,” said one attendee. “It’s not just about seeing ghosts; the interactive missions will likely enhance immersion. I expect the use of Korean ghost themes will differentiate it from other horror experiences. I want to participate with friends in this survival-themed experience.”
Meanwhile, a Seoul Land official stated, “Based on the results of this pilot operation, we plan to analyze participant feedback and the content's completeness, with the goal of developing it into an experiential horror content that expands on the K-horror universe.”
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.