A data breach has occurred at the economic content platform Sampro TV, resulting in the exposure of user personal information.
On August 9, the operating company, E-Broadcasting, announced that an external actor illegally accessed the Sampro TV application in early August 2026 and viewed some users' personal information without authorization. They clarified that the personal data of YouTube channel subscribers is unrelated to this incident.
E-Broadcasting initiated an investigation immediately after confirming suspicious activity and blocked the access routes and IP addresses involved. They also implemented additional security measures and conducted diagnostics through an external security firm, reporting the incident to the Personal Information Protection Commission and the Korea Internet & Security Agency (KISA).
The leaked personal information includes names, profiles, mobile phone numbers, emails, addresses, account information, records generated during service use, device information, credit card details, and service usage history. It has been determined that some members had their addresses, account information, and partially masked card numbers exposed.
E-Broadcasting has individually notified members whose contact information they possess about the incident and posted related information on their website for members who could not be contacted individually.
E-Broadcasting urged users to be particularly cautious of secondary damage from phone calls or text messages impersonating the company, advising them to delete and report any suspicious communications without opening links or attachments.
* This article has been translated by AI.
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