Bodyfriend announced on August 10 that it is entering the health supplement market with the launch of its brand, 'Bodyfriend Healthcare.'
The company explained that this move marks its first step in expanding its business beyond massage care centered on healthcare robots to include daily inner care, positioning itself as a 'total care company for health span.'
Bodyfriend Healthcare has identified six key areas based on accumulated data and health interests from its customer base of over 1.6 million. These areas include muscle strength, joint health, body fat and blood sugar, sleep, eye health, and vitality.
The product packaging has also been differentiated. Each product features a one-syllable keyword that intuitively evokes its purpose and function, such as 'tight,' 'fit,' 'full,' 'bright,' and 'boost.'
Particularly, the products focus on managing the complex health concerns of modern individuals with 'all-in-one' solutions, utilizing individually recognized ingredients and functional materials approved by the Ministry of Food and Drug Safety. This approach aims to enhance product reliability and improve the inconvenience of needing to take multiple supplements.
The first products launched include: △ Muscle Fit Curcumin Gold △ Joint Fit Chondroitin Mucopolysaccharide 1200 △ Slim Fit Diet Morosil Vita. The company plans to complete a lineup of six products through sequential releases.
A Bodyfriend representative stated, 'Bodyfriend Healthcare will propose a new health span routine that combines movement through healthcare robots and inner care to enhance health from within. We aim to expand products and services tailored to individual lifestyles to achieve our goal of extending human health span by 10 years.'
* This article has been translated by AI.
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