Til Batenberg, who previously led Hyundai Motor's high-performance brand 'N' and the Genesis strategy, has joined BYD Group's premium brand Denza.
On August 9, Batenberg announced via LinkedIn that he has become the DACH (Germany, Austria, Switzerland) director for Denza.
Batenberg joined Hyundai in 2020, serving as the head of N brand management and motorsports before reportedly leaving at the end of last year. During his tenure, he played a key role in developing high-performance models such as the Elantra N, Kona N, and Ioniq 5 N. In 2024, he was set to move to Genesis' global communications and PR team to lead the high-performance 'Magma' project.
In his LinkedIn post, Batenberg expressed his excitement about working with the Denza and BYD teams, dealers, and partners to create the next business venture.
* This article has been translated by AI.
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