About four months of engagement between NCT WISH and fans culminated in a meaningful journey as MegaMGC Coffee wrapped up its participatory campaign with a fan signing event.
On August 8, MegaMGC Coffee held the 'FIND MY WISH: THE FINAL JOURNEY MegaMGC Coffee × NCT WISH Fan Signing Event,' which was announced on the 10th. Fifty fans selected through a frequency event held last month attended the event.
The frequency event allowed fans to enter the fan signing by purchasing a total of 10 drinks, including mission beverages. Various programs, including a Q&A session utilizing the F.M.W campaign, were organized alongside the fan signing.
Fans shared stories they wanted to discuss with NCT WISH members about the 'starlight emotion keywords' used in the campaign, such as happiness, luck, love, joy, dreams, and courage. Members selected questions from these submissions to answer. A cake was presented to celebrate the campaign's conclusion, and a prize drawing was also held. Six fans were selected to receive keychains, tin case sets, and MegaMGC Coffee mobile vouchers.
The F.M.W campaign was a participatory event aligned with the birthdays and significant anniversaries of the six NCT WISH members. It ran for about four months, starting on April 5, with fans sharing the members' 'starlight emotion keywords' at stores. MegaMGC Coffee connected in-store content with the frequency event and the offline fan signing.
NCT WISH members expressed, "We are happy to be able to work with MegaMGC Coffee again this year, just like last year. It was a joy to communicate closely with fans and see their faces after a long time."
A representative from MegaMGC Coffee stated, "It is meaningful to conclude the F.M.W campaign with the fan signing event. We will continue to provide unique experiences to consumers through various campaigns with different artists in the future."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.