HYBE's new girl group TUIDE is generating buzz on social media ahead of their official debut.
According to HYBE's music label ABD, TUIDE's official TikTok account surpassed 1 million followers on August 7, just six days after its first post.
TUIDE is a seven-member group consisting of Seohee, Seoyeon, Elena, Jia, Saki, Sea, and Ihani. The group is gaining recognition through social media content without prior survival auditions or pre-debut reality shows, even before all members' faces and profiles have been revealed.
One of the standout pieces of content is a performance video for the track "GRLS" from their mini-album "TUNE & PLAY." The video clip titled "Meet my GRLS, TUIDE" has ranked among the top views on their official TikTok channel. On YouTube, the video surpassed 4 million views within two days of its release, reaching third place on the daily trending music videos in South Korea and entering the rising music charts.
The performance of "GRLS" emphasizes the individual roles of the members, showcasing their unique characters and teamwork through a flow of solo, unit, and group choreography. This performance serves as an introduction to the group before their official profiles are released.
The choreography blends house dance with elements of hip-hop and soul, featuring rhythmic steps, freestyle gestures, and dynamic formations that enhance the song's atmosphere.
Earlier, TUIDE held a preview event called "PLAYGROUND" on August 1-2, where they showcased all tracks from their debut album for the first time. This approach allows them to connect with fans by revealing their music and performances before their official debut.
TUIDE is set to officially debut on August 24 at 6 PM with the release of their mini-album "TUNE & PLAY," featuring the title track "SUN KISS."
* This article has been translated by AI.
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