Samsung Electronics will showcase a range of gaming products, including monitors, mobile devices, and storage solutions, at the world's largest gaming exhibition, Gamescom 2026, from August 26 to 30 in Cologne, Germany. This strategy aims to expand its business beyond individual device performance to create a connected gaming experience across PC, console, and mobile platforms.
The company announced its participation on August 11, noting that approximately 1,500 gaming and hardware companies are expected to attend this year, following last year's attendance of 360,000 visitors.
Under the slogan '#PlaySamsung,' Samsung will display its gaming monitor, the Odyssey G8, high-performance SSDs like the 9100 PRO, and the Galaxy Z Fold8 Ultra.
The 32-inch Odyssey G8, released in May, supports dual modes of 6K at 165Hz and 3K at 330Hz. Attendees will also have the opportunity to experience Pearl Abyss's open-world game, 'Crimson Desert,' at Samsung's booth.
The Galaxy Z Fold8 Ultra and Galaxy S26 Ultra will be showcased as mobile gaming devices, marking a shift to connect gaming products traditionally focused on PCs and consoles with smartphones.
As of January this year, Samsung's mobile gaming hub has reached 160 million monthly active users, indicating its efforts to expand not only hardware but also game distribution and user engagement.
Additionally, Samsung will host the 'Play Galaxy Cup' World Finals on August 27-28, featuring 10 teams that advanced from regional qualifiers in North America, Latin America, Europe, Southeast Asia, and South Asia, competing for the championship in 'PUBG Mobile.'
Samsung is broadening its gaming business to include monitors, TVs, smartphones, and cloud gaming. At Gamescom, the company plans to combine hardware displays with content experiences to enhance its engagement with global gamers.
* This article has been translated by AI.
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