Jexymix is accelerating its entry into the running market by increasing sponsorship of running events and on-site experiences. The company will serve as the official sponsor for the 'Jamsugyo 10K Night Run' in Seoul for the second consecutive year, leveraging its running-specific line, 'RX,' as a growth driver.
On August 11, Jexymix announced its sponsorship of the 'Jamsugyo 10K Night Run,' which will take place on October 3. The event is expected to attract around 3,000 participants running a 10-kilometer course around Banpo Hangang Park.
At this year's event, Jexymix will prominently feature its fall and winter campaign slogan, 'Proven by Movement.'
From August 11 to 23, customers who purchase running category products worth over 50,000 won from the official online store will be entered into a draw for a chance to win one of 20 tickets (one per person) to participate in the event. On the day of the race, a hands-on brand booth focused on the RX running line will also be set up.
The expansion of Jexymix's sponsorship of running events is driven by the growth of the RX line. Last year, RX running apparel sales reached 19.6 billion won, a 117% increase from the previous year. Jexymix has also strengthened its focus on the professional running market by expanding its running apparel offerings for the spring and summer seasons, incorporating materials like mesh and Air Dot.
Earlier, on July 28, Jexymix introduced the 'Jexymix Special Pack,' which combines running gear with event participation opportunities. The company aims to continuously expand its engagement with running consumers through marketing that combines product sales and event participation.
A Jexymix representative stated, "We are very honored to be part of the Jamsugyo 10K Night Run again this year, following last year. We will continue to create various brand experiences that connect with runners and promote a healthy running culture."
* This article has been translated by AI.
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