SSG.com is enhancing its grocery shopping competitiveness by improving its delivery system and leveraging synergies with Emart's products and promotions.
According to SSG.com, the sales of its reservation delivery service, 'Weekly Delivery,' which operates from Emart stores, increased by 17% in the second quarter compared to the same period last year. This growth is attributed to the segmentation of delivery time slots and an increase in delivery volume, with last month's sales growth nearing 30%.
The immediate delivery service is also on the rise. Orders for 'Quick Delivery,' which delivers products within approximately one hour within a 3-kilometer radius of stores, surged by 151% in the second quarter compared to the first quarter. Last month, a pilot program for 'Two-Hour Delivery' began at Emart's Yangjae and Hanam locations, allowing customers to quickly receive large grocery items.
SSG.com plans to expand the two-hour delivery service to over ten stores in major areas of Seoul, Busan, Gyeongnam, Daegu, and Daejeon by the end of this year, with a goal of reaching up to 50 stores.
The synergy with Emart's products and marketing is also increasing. In the second quarter, more than 60% of customers who purchased fresh products under the 'Fresh Guarantee System' repurchased fresh items within the same quarter. The average daily online sales during Emart's signature event, 'Gorae-it Festa,' also rose by 20% compared to the previous quarter.
The membership program 'SSG7 Club,' which offers a 7% reward on grocery purchases, has a retention rate exceeding 90%. Members' average spending is over 90% higher than non-members, and their purchase frequency is nearly double.
Choi Taek-won, CEO of SSG.com, stated, "We will continue to improve our delivery competitiveness while enhancing operational efficiency to boost profitability."
Meanwhile, SSG.com is running a summer discount event, 'Summer Finale,' for fashion and beauty category products until the 14th of this month.
* This article has been translated by AI.
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