The Small Business Association announced on August 12 that it is recruiting small businesses to participate in its "Second Half Integrated Product Review" aimed at supporting the entry of quality small business products into major retail channels.
The target participants are small consumer goods manufacturers based in South Korea. The review will consider all consumer goods except for large appliances and furniture.
Thirteen retailers will participate in the review, including Galleria, Lotte, Shinsegae, Hyundai, AK Department Store, Lotte Mart, E-Mart, Lotte Shopping eCommerce, Woowa Brothers, Post Office Shopping, Gmarket, Coupang, and Home & Shopping.
The evaluation process will consist of two stages: a document review and an in-person assessment on the day of the review. Product planners (MDs) from each retailer will handle both the document and in-person evaluations.
Small businesses that successfully enter these retailers will receive benefits such as reduced commission rates and dedicated sales space, as agreed upon with the retailers.
Applications will be accepted until 6 p.m. on September 9. The product review is scheduled to take place on October 27 at the Small Business Association.
Hwang Young-man, head of the Small Business Policy Division at the Small Business Association, stated, "This product review is significant as it allows professional MDs from large retailers to directly discover excellent small business products and connect them to actual entry opportunities." He added, "We will continue to promote various win-win projects with large retailers to ensure that competitive small businesses can gain recognition in broader markets."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.