NH Nonghyup is set to introduce a range of special sale products with varying price points, from premium to budget-friendly options, ahead of the upcoming Chuseok holiday.
On August 12, NH Nonghyup held its '2026 Chuseok Special Sales Strategy Meeting' to review its sales strategies for holiday gift sets.
This year, the company plans to diversify its offerings, focusing on fruits, premium beef, pork, seafood, and health products. It aims to reduce the financial burden on customers by linking new product discounts with credit card promotions.
In the livestock category, NH Nonghyup will offer the 'Nonghyup King's Table Gift Set,' which includes premium beef and local ingredients, as well as unique packages like the 'Canned Beef Gift Set' and the 'Hanadak Pork 8 Flavors Gift Set.'
For seafood, the company will provide mixed sets featuring dried anchovies and domestic seafood, along with a seaweed gift set priced around 9,900 won. In the agricultural sector, premium mixed fruit sets and traditional fruit and nut sets will include new varieties such as black pearl melons and myth pears.
The competition for pre-orders in the Chuseok gift set market is intensifying. Major retailers like Emart, SSG.com, and Lotte Mart began pre-order sales for Chuseok gift sets on August 6, with sales lasting up to 42 days.
In 2024, pre-orders accounted for 61.6% of Emart's Chuseok gift set sales, rising to 72.6% last year. Similarly, Lotte Mart saw an increase from 55% in 2023 to 70% last year.
NH Nonghyup's strategy to increase both premium and budget-friendly options aligns with industry trends while emphasizing the expansion of domestic agricultural and seafood product sales, which sets it apart.
As inflation persists, enhancing the selection of budget-friendly products is a common trend. Lotte Mart has filled more than half of its 900 pre-order gift set offerings with items priced under 50,000 won.
Lee Dong-geun, CEO of NH Nonghyup, stated, “We will reduce the holiday burden on customers with a variety of price points and practical benefits, while also working to expand the market for our domestic agricultural and seafood products.”
* This article has been translated by AI.
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