Hyundai Motor Group announced the release of the music track 'Temper' (정련) on August 13, created in collaboration with renowned South Korean electronic musician KIRARA.
'Temper' musically illustrates the transformation of iron through numerous refinements into a car, featuring a mystical introduction that hints at the raw material's infinite potential, gradually building beats that shape the vehicle's form, and concluding with a clear finish as the completed car emerges.
To accurately convey the advanced technologies used in vehicle production, the track incorporates elements of ambient techno, blending glitch and breakbeat to enhance its intricate and mysterious feel.
This music release represents a new effort by Hyundai Motor Group to connect with customers through the sensory language of music, reflecting the journey of technological development the company has undertaken.
KIRARA, who began her career in 2014, has released multiple albums, including five studio albums. Her music is characterized by a delicate combination of melodies that evoke both sadness and excitement simultaneously. She has performed at various venues, including live clubs and dance clubs, as well as at major events such as the Pentaport Rock Festival, the Venice Biennale in Italy, South by Southwest (SXSW) in the United States, and Primavera Pro in Spain.
Notably, KIRARA won the Best Electronic Album award at the 23rd Korean Music Awards in February for her fifth album 'KIRARA,' marking her second win in this category, nine years after her first win for her second album 'moves' in 2017.
KIRARA stated, "Working on a piece that expresses Hyundai Motor Group's new technologies was a continuous wonder, reminiscent of when I first learned synthesizing as a musician. I aimed to express the intricate feelings I experienced when encountering such advanced technology through equally sophisticated music."
A representative from Hyundai Motor Group remarked, "The newly released track 'Temper' is an attempt to express the company's innovations in the mobility market, transcending industrial boundaries such as robotics and SDV. We hope to convey the efforts of refinement through our collaboration with KIRARA, who is leaving an experimental mark on Korean popular music."
Additionally, Hyundai Motor Group plans to release a video showcasing manufacturing technologies utilizing the 'Temper' track by the end of this month.
* This article has been translated by AI.
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