SEOUL, August 13 (AJP) - K-pop boy group NCT will mark the 10th anniversary of its 2016 brand launch with a Seoul Fashion Week collaboration built around stage costumes, a runway show and a charity flea market, SM said Thursday.
The project turns a decade of NCT's music and stage concepts into a fashion-focused program at Lotte World Tower during the 2027 spring/summer edition of Seoul Fashion Week.
The collaboration will unfold in three parts: a costume exhibition, a runway show and the "NCT FLEA MARKET."
Running from Sept. 4 to 6, the exhibition will bring together representative stage outfits worn by NCT teams including NCT 127, NCT DREAM, WayV and NCT WISH.
The display traces how the group's style and visual identity have shifted over the past decade, presenting NCT's history through fashion as well as music.
On Sept. 6, the same archive will move to the runway.
Models will wear outfits previously used in NCT promotions and walk to NCT songs, turning the group's stage history into a fashion presentation.
That same day, SM will hold the "NCT FLEA MARKET" on the lawn square outside Lotte World Tower, featuring items tied to NCT's stage costumes and personal collections.
All proceeds will be donated to causes related to women, youth and culture, according to SM.
The Seoul Fashion Week collaboration is part of the broader "NCT 10TH ANNIVERSARY [NCT 2026]" project marking 10 years since NCT's brand launch.
Further details will be released in stages through the project's official promotional site.
AJP Takeaway:
· NCT will mark the 10th anniversary of its 2016 brand launch with a Seoul Fashion Week collaboration, SM said Thursday.· The program will take place at Lotte World Tower during the 2027 spring/summer edition of Seoul Fashion Week.
· The collaboration includes a stage costume exhibition from Sept. 4 to 6, a runway show on Sept. 6 and the "NCT FLEA MARKET."
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