KB Financial Group Supports Descendants of Independence Activists with 'Premium Store' Initiative

By Kim yoon seop Posted : August 13, 2026, 11:20 Updated : August 13, 2026, 11:20
KB Financial Group is launching a support initiative for small business owners who are descendants of independence activists, coinciding with the 81st anniversary of Korea's liberation.

On August 13, KB Financial announced that it is recruiting participants for the second year of its 'Premium Store' program.

'Premium Store' is short for 'stores that embody honor,' aimed at improving the living conditions and providing stable business foundations for stores operated by descendants of independence activists.

The initiative began last year, coinciding with the 80th anniversary of liberation, in collaboration with the Ministry of Veterans Affairs, the Korea Economic Association, Habitat for Humanity Korea, and the Korean Liberation Association. This year, the program has expanded its support to include management and financial consulting in addition to improving existing stores and living environments.

The program will select five small business stores operated by descendants of independence activists. The selection process will comprehensively evaluate the relationship to the independence activist, the type of business, income level, store condition, and future sustainability of operations.

Selected stores will receive facility improvements along with tailored consulting through the KB Small Business Consulting Center. This will include assessments of the owner's management situation and financial needs, providing support for fund management and business operations.

Applications will be accepted until August 31, and details on the application process and required documents can be found on the Habitat for Humanity Korea website.

A KB Financial representative stated, "We will strive to assist the self-reliance of small business owners who are descendants of independence activists and to spread the values of honor and coexistence within the community."




* This article has been translated by AI.

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