Samsung C&T's construction division is showcasing its second season exhibition, 'A Part of [Me],' at the Raemian Gallery. This experiential exhibit reinterprets the home as a stage for personal taste and emotion.
The exhibition will run until November 8 at the Raemian Gallery in Munjeong-dong, Songpa-gu, Seoul, Samsung C&T announced on August 13.
This season's theme is 'My Hidden Space at Home,' designed for visitors to explore their own lifestyles while experiencing the values promoted by the Raemian brand.
A notable feature of the exhibition is its collaboration with the popular emoticon character 'Wadadakgom.' The exhibit is set up in the first-floor exhibition hall and the fifth-floor residential experience center. On the first floor, visitors can experience various home spaces, including a home atelier, starlight attic, play zone, and romantic home bar.
The fifth-floor residential experience center is themed 'Wadadakgom Visits Raemian Gallery.' Visitors can enjoy various activities, including character drawing, retro games, and home workout experiences.
Brand experience programs will also be offered. During the exhibition, 'Raemian Architecture School' will teach architectural terms and principles through solar-powered housing modeling, while 'Raemian Roblox School' will allow participants to create buildings in a virtual world.
Additionally, a humanities content program called 'Raemian Humanities Salon' will be available for adults. In September, Professor Kim Kyung-il will give a special lecture on 'The Power of Small Spaces That Shape Me,' and in October, Professor Jeong Jae-seung will discuss 'Finding Happy Spaces Through Neuroscience: Secrets of Spaces That the Brain Loves.'
This trend reflects the evolution of construction company galleries into multifaceted cultural spaces that provide brand experiences and lifestyle content, moving beyond mere sales promotion.
Jung Soo-yeon, director of Raemian Gallery, stated, 'A Part of [Me] is an exhibition where visitors can directly experience the small yet meaningful spaces within their homes. We aim to offer diverse lifestyle experiences to customers and create a space where the brand and customers can connect more closely through personal tastes.'
* This article has been translated by AI.
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