Naver announced on August 14 that it will host the 'TFT Chijijik Influencer Match' in collaboration with Riot Games at The Hyundai Seoul in Yeouido on August 15.
The TFT Chijijik Influencer Match is a large-scale offline event organized by Riot Games and Hyundai Department Store to celebrate the upcoming release of the new set 'Mystical Forest' for Teamfight Tactics (TFT). This event is part of the 'TFT Wild Fan Fest.'
The match will feature a diverse lineup of participants, including former League of Legends (LoL) professional players and streamers. Eight influencers, including streamers Kkollang, Park Hong-si, Young-Du, and Jeong Ryeong-wang, as well as former pro players 'Ambition' Kang Chan-yong, 'BeryL' Jo Geon-hee, and 'InSec' Choi In-seok, will compete in a 4v4 format.
Additionally, an interactive segment called 'Match Made Together' will allow online viewers to participate in the match's progression. Each game will reveal mission cards, and fans both on-site and online will vote in real-time to determine the missions that participants will undertake.
Naver Chijijik stated, "As the match dynamics change based on missions chosen by fans, we expect to enhance the community viewing experience unique to Chijijik, adding new elements beyond just winning and losing."
On August 13, a team selection broadcast featuring participants was streamed. The event will also include a fan meeting, allowing Chijijik influencers and fans to interact and maintain user engagement and interest.
On the day of the event, the match will be live-streamed across nine channels, including the official Chijijik game channel and the personal channels of the eight participants. The match can also be utilized as watch-together content.
Shin Seul-ki, leader of game content partnerships at Naver, remarked, "Chijijik aims to strengthen its content ecosystem by providing streamers with new content creation and activity opportunities, while offering users a differentiated experience that spans both online and offline through collaborations with various partners."
Meanwhile, Chijijik is enhancing its content competitiveness and viewing experience through collaborations with major global gaming and esports IPs. Since July, it has exclusively live-streamed all 25 events of the 'Esports World Cup 2026.'
Chijijik is also expanding its collaboration with Riot Games following a strategic partnership established in December last year. Beyond broadcasting major esports tournaments, it is showcasing original content that brings together streamers and fans. In June, it organized the 'CSI Expedition' event, where 110 streamers and fans watched matches in Wonju in connection with the 2026 LCK MSI representative selection.
* This article has been translated by AI.
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