Samsung Electronics has officially launched its new foldable smartphone, the Galaxy Z8 series, in the Southeast Asia and Oceania markets. Pre-sales in the region have surged by 60% compared to the previous model, with the Galaxy Z Fold8 leading the charge as the company accelerates its strategy in the global foldable market.
On August 14, Samsung announced the official release of the Galaxy Z Fold8 Ultra, Fold8, Flip8, and Galaxy Watch Ultra2 and Watch9 across Southeast Asia and Oceania.
The Galaxy Z8 series has achieved record pre-sales figures even before its official launch. Global pre-sales of the Galaxy Z8 series have increased by over 30% compared to its predecessor, while pre-sales of the Z Fold8 Ultra and Fold8 in Southeast Asia and Oceania have risen by 60%.
The Fold8 has been particularly popular, with six out of ten customers in the region opting for this model. The Fold8 features a 4:3 aspect ratio main screen, optimized for consuming short-form videos, webtoons, and games. Weighing in at 201 grams, it is the lightest in the Fold series to date, with local preferences leaning towards graphite and lavender colors.
The interest from younger consumers is notable, with approximately 60% of local customers purchasing the Z8 series through Samsung.com being in their 20s and 30s. This indicates a growing demand for foldable phones beyond the traditional customer base.
The high-end Galaxy Z Fold8 Ultra emphasizes multitasking and productivity with its large screen and upgraded camera system. It features a 203.1mm main display and has gained popularity in violet shadow and graphite colors.
The Galaxy Z Flip8 enhances portability and design, achieving the thinnest profile in the Flip series and introducing a newly designed 'Flex Window.' This allows users to access various applications and information, including AI features, on the cover screen, with pink being the most preferred color locally.
On the same day, Samsung also launched its new wearable products, the Galaxy Watch Ultra2 and Watch9, as part of its efforts to expand the Galaxy ecosystem. The Watch Ultra2 is equipped with high-performance hardware, including an 800mAh battery, targeting outdoor sports enthusiasts, while the Watch9 enhances personalized healthcare features.
Samsung plans to strengthen its market presence in Southeast Asia and Oceania by promoting its 'Galaxy AI ecosystem' that encompasses both smartphones and wearables.
* This article has been translated by AI.
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