Jexy Mix, a company specializing in athleisure, continued its revenue growth in the first half of the year, driven by expansion in overseas markets such as Japan and Taiwan. The company plans to accelerate its efforts in the Southeast Asian market, focusing on Indonesia and Thailand in the second half of the year.
On August 14, Jexy Mix announced that its consolidated revenue for the first half of the year reached 127.4 billion won, a 1.6% increase compared to the same period last year. Operating profit was reported at 6.4 billion won.
The growth of Jexy Mix's overseas operations was particularly notable in Japan and Taiwan. Revenue from the Japanese subsidiary reached 11.1 billion won, marking a 40.2% increase year-on-year. The Taiwanese subsidiary also saw revenue rise to 5.2 billion won, an 18.8% increase.
In the first quarter, Jexy Mix opened a store in Omotesando, Tokyo, and followed up with the launch of a new store in Osaka's Shinsaibashi in May, expanding its local sales network.
In Taiwan, in addition to its three existing stores and a showroom in Taipei, the company has operated both short-term and long-term pop-up stores in key commercial areas.
Looking ahead to the second half of the year, Jexy Mix aims to cultivate the Southeast Asian market as a new growth engine. In Indonesia, revenue more than doubled in the first half compared to the previous year. In June, the company opened a formal store to secure offline sales channels and plans to expand sales through major online platforms such as Shopee, Tokopedia, and Lazada, as well as its own online store.
The company is also making significant strides in the Thai market. In June, Jexy Mix signed a sales agreement with CP AXTRA, a distribution company under Thailand's CP Group. This partnership will enable the sale of clothing and accessories through wholesale stores like Makro and large supermarkets and convenience stores like Lotus’s. Product sales in Thai offline stores are expected to begin as early as the end of this month, with the launch of a local online store also planned for this month.
A Jexy Mix representative stated, "In the second half, we aim to achieve visible results in the Southeast Asian market, particularly in Indonesia and Thailand, while enhancing our competitiveness in growth categories such as running to establish a foundation for sustained growth."
* This article has been translated by AI.
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