As this summer's rainy season and heat waves continue, laundry service providers are experiencing a surge in demand. High humidity is making it difficult for clothes to dry, leading consumers to rely on laundry services for everyday items as well as bedding and towels that are hard to dry.
Washiswat, which operates the Washiswat laundry service, reported on August 15 that the volume of everyday laundry orders in July increased by 65.6% compared to the same month last year. Compared to June, when the rainy season began, orders rose by 14.7%.
This increase is attributed to the hot and humid weather that has enveloped the Korean Peninsula in recent weeks. The heat has shortened laundry cycles, and the high humidity has made drying difficult, prompting more consumers to seek professional services.
Washiswat explained that consumers are turning to professional laundry services as they experience the limitations of home washing due to climate factors. A company representative stated, "Consumers who have faced the challenges of home laundry due to the heat and humidity are finding the convenience of professional laundry services appealing, making it a regular part of their laundry routine."
Lundrigo, a laundry service company under the Living and Food Company, has also seen a significant increase in demand during the rainy season. An analysis of collection data from June 1 to July 16 revealed that the average daily volume of laundry received during the peak rainy days from July 10 to 12 exceeded 20,000, marking a 16.7% increase compared to the period before the rainy season from June 1 to 10.
The volume of everyday laundry items such as towels, underwear, and T-shirts increased by 20.4% during the same period. Demand for bedding, which is directly affected by humidity, also rose. The average daily volume of comforters and bedding received increased by 7.3% compared to before the rainy season, while pillow and cushion covers rose by 21.5%, and coverlets and comforter pads increased by 17.7%.
Additionally, the volume of shoes, which are prone to getting wet or muddy, increased by 9.7%. Regular sneakers saw an increase of 11.4%, while suede and leather sneakers rose by 13.1%.
A Lundrigo representative noted, "During the rainy season, not only does the volume of laundry increase, but there are also more items that are difficult to dry and require repeated washing, adding to household burdens. We aim to expand our services to help customers manage the hassle of everyday laundry and bedding through mobile solutions."
* This article has been translated by AI.
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