Samsung Electronics has engaged in the development of the new installment of the popular FPS game 'Call of Duty' from its early stages, optimizing its display technology for gaming. This collaboration marks a shift from a hardware-centric gaming business to one that integrates content development.
On August 17, Samsung announced its official partnership with global game developer Activision Blizzard for 'Call of Duty: Modern Warfare 4.' The two companies have worked together since the game's initial development phase to incorporate Samsung's 'HDR10+ gaming' and a 32:9 super ultra-wide aspect ratio into the new title.
The 32:9 aspect ratio is utilized in Samsung's Odyssey G9 gaming monitor, allowing players to have a wider field of view in the game. HDR10+ gaming technology enhances the representation of brightness and color across various scenes, from dark interiors to bright outdoor settings.
'Call of Duty' is a leading FPS game series that has been ongoing for over 20 years. The latest installment features the Korean Peninsula as a primary backdrop, with a South Korean soldier as the protagonist and battlefields in Seoul and other locations in Korea. According to Yonhap News, this marks the first time since 2014's 'Advanced Warfare' that Korea has been a playable setting in the series.
In conjunction with the game's release, Samsung plans to expand its online and offline marketing efforts. On August 21, Activision will host a live launch event, 'Call of Duty: Next,' which will be broadcast on Samsung's gaming platform, Samsung Gaming Hub. Users of the gaming hub will receive 50,000 PC codes to participate in the new game's beta test.
From August 26 to 30, Samsung will operate an experience zone for 'Modern Warfare 4' at Gamescom 2026 in Cologne, Germany, allowing attendees to preview the game ahead of its official release in October.
This collaboration signifies Samsung's commitment to utilizing its display technology not just as content for monitor sales but as an integral part of actual game development.
Samsung aims to enhance the differentiated user experience of its gaming products by expanding collaborations with global gaming companies.
* This article has been translated by AI.
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