Despite the heat, baseball fans are not staying away from the games. As the popularity of professional baseball continues, the consumption of food and beverages at stadiums has significantly increased during the sweltering month of July.
According to BC Card, concessions sales at major professional baseball stadiums, including Seoul's Jamsil Baseball Stadium and Suwon KT Wiz Park, saw a substantial rise compared to the previous year.
At Jamsil Baseball Stadium, concessions and convenience store sales in July increased by 30.6% this year, compared to an 8.8% rise in 2025, using 2024 as a baseline. Even accounting for inflation, spending on food and drinks at the ballpark has rapidly expanded.
Sales of food items prepared and sold directly at the stadium, such as pizza, chicken, hot dogs, and tteokbokki, showed remarkable growth. Revenue from these categories at Jamsil Baseball Stadium rose by 35.8% this year, following a 12.2% increase in 2025.
A similar trend was observed at Suwon KT Wiz Park, home to the KBO League's leading team, the KT Wiz. According to the KT Wiz baseball team, concessions sales at Suwon KT Wiz Park surged by 101% in July last year compared to the previous year. This July, sales increased by 180% compared to 2024.
The KT Wiz's strong performance has heightened fan expectations, leading to an increase in attendance and, consequently, higher food and beverage consumption at the stadium.
Notably, food items that families can enjoy together accounted for the largest share of sales. In fact, family visitors made up 47.1% of the audience at Suwon KT Wiz Park.
Kim Hee-jung, head of communications at BC Card, stated, "This shows that baseball is evolving from merely being a 'viewing sport' to a leisure and consumption culture. We will continue to focus on synergy activities that enhance the enjoyment of our customers through data analysis."
* This article has been translated by AI.
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