Advertising content created using generative artificial intelligence (AI) has gained international recognition. Digital advertising agency Bomsun, led by CEO Oh Deok, announced on August 18 that it won a Gold Stevie® Award at the 2026 International Business Awards (The 23rd Annual International Business Awards®).
The award-winning project is the character content series 'super SOL Universe,' based on Shinhan Bank's integrated financial platform 'Super SOL.' This work was selected for the highest honor, Gold, in the Video category for Financial Services and Banking. Bomsun is the only company to receive a Gold Award in this category.
'super SOL Universe' was produced using generative AI. Bomsun applied its self-developed AI advertising content production system to streamline character design and video production processes. As a result, four short-form content pieces were completed in about two months with a team of four.
Bomsun explained that compared to traditional 3D animation production methods, it significantly reduced production time and manpower. The AI advertising content production system received a patent decision last month.
However, not all production processes were entrusted to AI. Brand assets requiring precision, such as logos, typography, and brand colors, were excluded from the AI generation process and implemented through 2D post-production. The voices of the main characters were also provided by professional voice actors.
This approach utilizes AI's production efficiency while ensuring that areas requiring brand identity and accuracy are directly controlled by humans. In this regard, Bomsun stated that it applies the principle of 'not delegating brand assets to probabilistic generation.'
Oh Deok, CEO of Bomsun, remarked, "AI dramatically accelerates the speed at which initial results are produced, but reaching the consistency required by the brand is a different level of challenge. As tools lower the barriers to execution, the determining factor for results becomes the judgment of what to create."
Meanwhile, Bomsun ranked second among 73 companies in the '2025 Advertising Agency Status Survey' conducted by the Korea Advertising Association, achieving a growth rate of 108%. This accomplishment comes as 40% of surveyed companies reported negative growth, leading the survey organization to classify Bomsun as an 'AI and data-driven growth company.'
Founded in 2017, Bomsun is a comprehensive digital advertising agency with major clients including Shinhan Bank and Anuk Hotel. In 2022, it was ranked first in the advertising sector of the 'Asia-Pacific High-Growth Companies' list by the Financial Times.
The 2026 International Business Awards ceremony will be held on October 28 in Paris, France.
* This article has been translated by AI.
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