"Let’s secure global leadership through super-gap innovation based on productivity improvement and R&D."
Choi Byung-oh, chairman of the Korea Textile Industry Association and Fashion Group Hyungji, made this statement on August 19 at the Preview in Seoul (PIS) 2026, a global textile sourcing exhibition held at COEX in Gangnam, Seoul. He noted, "As the volatility of U.S. tariff policies increases and European regulations on carbon neutrality and eco-design strengthen, our companies are facing new challenges." He urged the government to pay more attention to protecting the domestic textile and fashion industry's manufacturing base and enhancing its competitiveness.
Choi identified artificial intelligence (AI) and sustainability as key changes in the textile and fashion industry. He stated, "Six years after the COVID-19 pandemic, significant changes are underway in daily life and consumer behavior, centered on AI-driven digital transformation and sustainability. I hope this PIS serves as an opportunity for all stakeholders in the textile industry to take a step forward toward the future through cooperation and connection."
After the opening ceremony, Choi visited booths of major participating companies, including Hyosung TNC, Toray Advanced Materials, and Daehyun TFC. He examined the latest technologies and products by touching the displayed fabrics and materials, engaging in discussions with industry representatives. At the Hyosung TNC booth, when a staff member appeared nervous while explaining a product, Choi encouraged them with applause, saying, "Please feel free to explain." He also showed interest by taking photos of products being demonstrated at the Korea Textile Association booth.
The PIS, which runs until August 21, features 526 companies from 13 countries, including 267 domestic and 259 foreign firms. A representative from the Korea Textile Industry Association noted, "Although the exhibition area has decreased due to COEX renovation, the number of participating companies has actually increased."
The composition of overseas buyers has also diversified. Among the invited buyers, those from North America and Europe account for 51.0%, surpassing half. Buyers from Asia, including Japan and Vietnam, make up 47.5%.
Regionally, sourcing teams and R&D teams from global brand headquarters in North America participated. In Japan, large fashion retail companies and general trading firms attended, while buyers from China and Vietnam visited based on local production bases.
A representative from the Korea Textile Industry Association expressed hope that, in line with this year's exhibition concept of CO-OP, domestic and international textile companies will create new collaboration opportunities through PIS.
* This article has been translated by AI.
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