Paik's Coffee, a coffee brand under Dabong Korea, is accelerating its global expansion with the opening of two stores in Tokyo, Japan.
Dabong Korea announced on August 20 that it opened its first store in Shinbashi on August 6, followed by a second location in Kanda on August 18. These stores are the first to feature the newly revamped brand identity designed for international markets.
Instead of targeting high-traffic tourist areas, the company chose office districts where coffee consumption is more habitual. The Shinbashi location is situated in a bustling area filled with businesses and employees, generating high demand for coffee during commutes and lunch hours. Kanda, on the other hand, is a vibrant area with both office facilities and universities, attracting a mix of professionals and students.
Since its official opening, the Shinbashi store has seen long lines, selling over 1,000 beverages on weekdays. The signature 'Original Coffee' has become the top-selling item in the local market.
Paik's Coffee in Japan maintains reasonable prices, with items like Americano priced at 250 yen and Cafe Latte at 380 yen, while also introducing a Japan-exclusive coffee blend tailored to local tastes. The menu includes local-friendly ingredients such as corn soup for breakfast, matcha, and kinako (roasted soybean flour).
The stores have been designed to cater to takeout demand, featuring separate ordering and pickup zones, along with a 'smart pickup system' that automatically displays the beverage name and order number when drinks are ready. A Japan-exclusive Paik's Coffee app has also been launched, allowing mobile ordering and coupon accumulation. Within just four days of its release, the app surpassed 4,000 subscribers, accounting for about 30% of total orders. Additionally, a 'Paik's Coffee LAB' has been established as a local R&D and store operation testing hub to develop exclusive menu items and train staff.
Building on the success of the Shinbashi and Kanda locations, Dabong Korea plans to open more stores in Tokyo later this year and expand into other major cities like Osaka. The company aims to accelerate its global market expansion, starting with a master franchise agreement with a local firm in Taiwan in September, followed by store openings in China later this year and further expansions into the United States, Cambodia, and India next year.
A representative from Dabong Korea stated, 'Shinbashi and Kanda are areas where daily coffee consumption is centered around office workers. We will continuously monitor local customer usage patterns and enhance our operational model through Paik's Coffee LAB to expand our global brand presence.'
* This article has been translated by AI.
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