The Korean entertainment information program 'K-Entamerabo: Furuyama Masayuki's Hallyu Research Institute' celebrated its 6th anniversary with a successful live broadcast event titled 'Gather! K-Drama Research Society,' the Korea Creative Content Agency announced on August 20.
This event marked the first live broadcast of 'K-Entamerabo,' designed to engage directly with viewers who have followed the program. More than 300 local attendees participated, with over 1,200 people applying, demonstrating the strong interest in K-content in Japan.
Since its debut in 2020, 'K-Entamerabo' has been co-produced by the Korea Creative Content Agency's Tokyo Business Center and the Korean Cultural Center in Japan. The program is led by Furuyama Masayuki, a prominent Hallyu expert and Korean pop culture journalist, who introduces the latest trends and attractions of Korean content, including dramas, films, and music, tailored to Japanese audiences.
To date, over 200 episodes have been produced, accumulating more than 3 million views. The program goes beyond simple introductions of new releases, featuring direct participation from local distributors and industry experts to provide in-depth insights into the background and local reactions to the works. This approach has broadened Japanese viewers' understanding and interest in Korean content, serving as a communication channel between the two countries' content industries.
During the live broadcast, local industry representatives involved in the distribution and marketing of Korean dramas in Japan shared insights into the process of bringing a drama to Japanese audiences. Additionally, invited singer Song Ha-ye performed, connecting with the audience through K-drama soundtracks.
Park Young-hye, director of the Korean Cultural Center in Japan, stated, “Recently, K-content in Japan has expanded beyond K-pop to encompass food, beauty, fashion, and the overall K-lifestyle. We will continue to promote the diverse appeal of K-content to further enhance interest and exchange in the local market.”
* This article has been translated by AI.
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