The Ministry of SMEs and Startups and its affiliate, the Korea Small Business Distribution Center, announced on the 20th that they are recruiting small businesses to participate in the 2026 'Live Commerce Production and Operation Support Project' until the 30th.
This initiative is part of a program to support small businesses in expanding their online sales channels, collaborating with major domestic home shopping online malls to assist small businesses in live commerce broadcasting sales.
Selected participants will receive comprehensive support throughout the entire process, from planning live commerce broadcasts to hiring hosts, production and transmission, and promotion. Sales commissions will be discounted.
Participants can also receive additional support, such as exclusive planning events and short-form content production, utilizing the infrastructure of each online platform.
Small businesses can apply by choosing the online platform they wish to broadcast on. The online companies participating in this year's project include Grip, Hyundai Home Shopping, Post Office Shopping, SK Stoa, NS Home Shopping, Oasis, Public Home Shopping, Gmarket, and Lotte ON.
Lee Tae-sik, CEO of Han Yuwon, stated, "Live commerce is highly accessible, but there are barriers to entry for those starting alone. We will support multiple small businesses in gaining experience in live commerce so they can thrive independently in this market."
* This article has been translated by AI.
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