Qualcomm has hired Sergio Buniac, who led Motorola's mobile business, to strengthen its strategy of expanding from smartphone-centric operations into personal AI devices, including PCs, wearables, and XR.
On August 21, Qualcomm announced Buniac's appointment as Executive Vice President and head of the Mobile, Compute, and Personal AI Group at Qualcomm Technologies. He will assume his role on September 2, overseeing the next generation of AI devices, including smartphones, personal computing, smart wearables, and XR. He will report directly to Qualcomm CEO Cristiano Amon.
Before joining Qualcomm, Buniac spent over 30 years at Motorola, where he held various roles in strategy, product management, sales, marketing, operations, and supply chain. Since 2018, he has served as the President of Motorola Devices, leading its global business. Recently, Motorola has expanded generative AI features in its smartphones and broadened its AI device offerings, making it one of Qualcomm's key customers.
With Buniac's extensive experience in finished product operations, Qualcomm is expected to broaden the application of its Snapdragon platform. As AI capabilities extend beyond smartphones to PCs, wearables, and XR, the importance of chipset performance, product development, and collaboration with manufacturers is increasing.
Amon praised Buniac as a business leader with over 30 years of experience in the mobile industry. He expressed confidence that Buniac's background in building global consumer device businesses from product design to commercialization will play a crucial role in expanding Snapdragon-based experiences in the era of agentic AI.
This appointment comes as Qualcomm seeks to expand its business from a mobile chip focus to an AI device platform. How Buniac integrates his manufacturing perspective from Motorola with Qualcomm's platform business is expected to be a key factor in the future expansion of AI devices.
* This article has been translated by AI.
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