CU's 1.5-Serving Tteokbokki Gains Popularity in Refrigerated Snack Sales

CU's 1.5-serving large tteokbokki has become a top seller in the refrigerated snack category.

According to CU, the 'Geummiok King Tteokbokki,' launched in collaboration with the popular tteokbokki restaurant in Seongsu-dong, has ranked first in sales for the refrigerated snack category from April to May. It maintained the second position in sales during June and July, remaining a top contender five months after its release.

Recognizing the demand for large tteokbokki, CU introduced the 'Full Topping Cheese Rabokki' on July 29. This product also achieved the highest sales in the refrigerated snack category this month.

Both products are priced at 4,900 won and offer 1.5 servings. CU explained that they not only increased the portion size but also enhanced customer satisfaction by adding various toppings such as ramen, chewy noodles, fish cakes, and cheese.

CU is expanding its large tteokbokki product line. On August 19, it launched 'Full Topping Mala Bimmyeon,' which includes bimmyeon, flat noodles, and fish cakes with mala sauce. Another product, 'Geummiok King Tteok Sundae,' featuring wheat tteok, sundae, and perilla powder, is set to be released on August 26.

CU plans to continue introducing differentiated tteokbokki products with unique portion sizes and toppings to strengthen its competitiveness in the convenience store snack market.

Kim So-hee, a product planner at BGF Retail's HMR team, stated, "We will consistently offer differentiated products that enhance customer satisfaction in terms of quantity and toppings, building on CU's competitive edge in tteokbokki through collaborations with popular restaurants."