TaylorMade has introduced its new total women's golf brand, 'Glory27.'
The company held a launch event on August 20 in Seoul's Seongsu-dong at Kosaity, unveiling the new brand aimed at female golfers.
Glory27 offers optimized performance and premium style for women golfers, featuring a full lineup that includes drivers, fairway woods, rescue clubs, irons, bags, and accessories.
The event was themed 'THE HOUSE OF GLORY 27,' featuring presentations introducing the brand and products, along with a product exhibition and demo program.
The event began with an illusion opening show, followed by TaylorMade ambassador Se Ri Pak taking the stage as a special guest to share her excitement about the new golfing experience offered by Glory27.
Pak stated, "Since starting with TaylorMade this year, I have felt the same excitement and thrill I experienced when I first began playing golf. With the growing interest among female golfers in performance, I believe Glory27 can meet those expectations as a brand."
After the official program, attendees had the opportunity to experience Glory27 firsthand. The exhibition space showcased clubs, bags, and accessories, presenting a golf lifestyle. In the demo zone, participants could try out all Glory27 clubs, including drivers, fairway woods, and rescue irons.
Im Heon-young, CEO of TaylorMade Korea, welcomed attendees, stating, "Glory27 is a product of intense collaboration between engineers and designers, tailored to meet the standards of female golfers in South Korea who refuse to compromise on style or performance. We hope you embark on a new golfing journey with Glory27."
The launch of TaylorMade's women's golf brand aligns with the steady increase in the number of female golfers in South Korea. According to the Korea Golf Association (KGA), the percentage of women among new golf participants rose from 34.8% in 2021 to 40.7% in 2023.
* This article has been translated by AI.
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