The Korea Racing Authority's General Headquarters will host the 'Online Activity Champion Contest' starting September 1 to enhance user engagement with its online content.
According to the General Headquarters on August 23, all members of the Korea Racing Authority's website can participate in this event.
Participants can log in to the website and accumulate 'activity points' by engaging in various activities such as mock betting, writing predictions and reviews, and commenting on other users' posts.
After the event concludes, the top nine users with the highest accumulated activity points will be named 'activity champions,' and an additional 25 participants will be selected through a lottery.
The results of the event will be announced on the Korea Racing Authority's website in November.
This event is particularly noteworthy as it allows users to engage with racing-related content online, separate from actual race participation, by utilizing mock content, information, and communication features on the website.
Local residents have responded positively. Citizens in the metropolitan area, including Gwangmyeong, expressed that while they are interested in racing, it can be difficult to visit the venue directly. They appreciate being able to access race-related information and content on the website, stating, "It's convenient to check information and content related to the races online," and find it interesting to share opinions with other users through predictions and reviews.
One citizen noted, "If there are more programs like mock betting that allow people to experience content without financial burden, the number of users on the website will naturally increase."
Meanwhile, a representative from the General Headquarters stated, "Given the high participation in the first half of the year, we have improved our operational methods to increase engagement with the website's main content in the second half."
They added, "We hope this event will provide an opportunity for customers to engage with racing-related content in a healthier and more enjoyable way."
* This article has been translated by AI.
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