GS Engineering & Construction's residential brand Xi has won all three of the world's top design awards for the second consecutive year, showcasing its design capabilities from product design to brand identity and reaffirming the global competitiveness of the Xi brand.
On August 24, GS Engineering & Construction announced that its lighting designs, 'Ignis' and 'Todd,' received bronze awards in the furniture and lighting category at the 'IDEA 2026' design awards held in the United States.
Additionally, four works, including the Xi Brand Identity System (BIS) and the Hidden Lighting System, were selected as finalists. This brings GS Engineering & Construction's total awards at IDEA 2026 to six.
Earlier this year, in February, the company won four main awards at the iF Design Award 2026, and in April, it was recognized as a winner in the product design category at the Red Dot Design Award 2026. With the latest IDEA awards, GS Engineering & Construction has achieved success at all three major global design awards for two consecutive years.
The bronze-winning Ignis design reinterprets the analog experience of lighting a candle into a modern lighting solution, allowing users to experience and adjust light directly, fostering an emotional connection.
Todd is an integrated ceiling light that combines lighting and speakers. It utilizes NGR technology to reduce glare and was developed considering the structural constraints of domestic apartment ceilings. The design minimizes plastic use to enhance sustainability and allows for precise directional lighting.
The Xi BIS selected in the branding category is not just a simple image guideline but an integrated brand identity system applicable to actual spaces and various customer touchpoints. It extends the brand philosophy beyond symbolic elements like logos and colors, providing a framework for internal organizations and external partners to implement the brand consistently.
The competition among residential brands is expanding beyond mere appearances and layouts to include detailed lifestyle designs such as lighting, sound, and brand experiences.
A GS Engineering & Construction representative stated, “Achieving success at the world's top three design awards for two consecutive years demonstrates that Xi possesses global-level design competitiveness, not only in individual product design but also in residential spaces and integrated brand identity systems. We plan to continuously enhance our technology and design capabilities to provide differentiated customer experiences.”
* This article has been translated by AI.
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