Samsung Card is collaborating with the Korea Expressway Corporation to combine consumer and mobility data to support safety management at local festivals and boost tourism.
On August 25, Samsung Card announced that it has signed a memorandum of understanding (MOU) with the Korea Expressway Corporation to facilitate public-private data cooperation aimed at enhancing safety management for local festivals and promoting tourism.
Under this agreement, the two organizations plan to explore various collaboration models by integrating Samsung Card's consumer data with the Korea Expressway Corporation's mobility data based on rest area usage.
In particular, they will introduce a service that provides crowd information at local festival sites in connection with Samsung's integrated financial platform, Monimo. Local governments are expected to utilize this data to assess visitor numbers and crowd density, enabling them to establish safety management measures and develop policies to invigorate tourism and the local economy.
The analysis will also comprehensively examine the movement and consumption patterns of rest area users. Based on these findings, the companies aim to develop customer-centric services and improve the operational efficiency of rest areas.
A Samsung Card representative stated, "This collaboration exemplifies how the integration of public data and private consumer data can lead to tangible benefits for customer convenience. We will continue to expand our data collaboration models based on Samsung Card's data analysis capabilities."
* This article has been translated by AI.
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