Lotte GRS is set to enter the Indonesian market with its coffee franchise, Angelinus, through a partnership with local retail and F&B company Bogajaya Group. The agreement aims to open 10 stores in Indonesia over the next five years.
On August 24, Lotte GRS announced the signing of a master franchise (MF) agreement with Bogajaya Group.
Bogajaya Group has been operating in the retail and F&B sector for over 40 years, based in Surabaya, the economic hub of East Java. The company has experience managing F&B and retail outlets at major airports, giving it a strong foothold in airport commerce.
Angelinus plans to leverage Bogajaya Group's local market expertise by opening its first store at Surabaya Juanda International Airport within this year. If successful, this will mark Angelinus's first international location. The brand aims to expand into major shopping malls and landmarks, targeting a total of 10 stores in the local market over the next five years.
Lotte GRS is focusing on Indonesia's domestic market, which boasts a population of approximately 270 million and significant growth potential. Indonesia is the fourth most populous country in the world, following India, China, and the United States. The expanding consumer market presents substantial opportunities for growth.
The contract signing ceremony held at the EBC Hall of Lotte World Tower in Seoul was attended by Lee Won-taek, CEO of Lotte GRS, and Budi Utomo, CEO of Bogajaya Group, along with other key executives from both companies.
Lee Won-taek, CEO of Lotte GRS, stated, "Bogajaya Group is a partner with a deep understanding of the local market and excellent business capabilities. Angelinus will deliver a unique experience to Indonesian customers through the quality of our coffee, desserts, and differentiated store experience."
* This article has been translated by AI.
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