Actress Han Ga-in has been using a Samsung refrigerator for 14 years, continuing to rely on the same product even after her advertising contract with the company ended. She cited the timeless design and reliable performance as reasons for her loyalty.
Han served as a Samsung advertising model from 2005 to 2012. Her long-term experience with the brand has influenced her choices in home appliances, and she currently uses mostly Samsung products.
Performance is the most important factor for her when it comes to large appliances. She emphasized the significance of quality and after-sales service, stating, "When large appliances break down, daily life can come to a halt, but Samsung provides reliable service, which gives me peace of mind when purchasing."
The design of the refrigerator is another reason she has kept it for 14 years. Han remarked, "The minimalist design blends seamlessly with my kitchen decor and still looks elegant and beautiful even after all these years."
The refrigerator also holds family memories, having stored breast milk and homemade baby food for her two children. Han described her current refrigerator as "a part of our family history."
She is also satisfied with the practical usability of the appliance. Han uses two refrigerators to separate ingredients based on their characteristics, adjusting temperatures for items like herbal medicine and children's milk. She noted, "I can adjust the temperature according to the characteristics of the ingredients and my family's lifestyle, making it highly versatile."
During a power outage that lasted over a day, she experienced the refrigerator's storage capabilities firsthand. After power was restored, the frozen items remained intact. Han said, "This experience reaffirmed the storage performance and insulation technology of Samsung refrigerators."
Even after 14 years with the same refrigerator, Han expressed interest in the latest AI features. She has been particularly intrigued by functions that manage ingredients and expiration dates, as well as menu suggestions based on leftover items.
Han commented, "It feels like the future I used to see in movies is becoming a reality. If the refrigerator can act as a smart assistant that takes care of my lifestyle and health, it would make daily life much more convenient."
When asked to describe a Samsung refrigerator in one word, she replied, "reliability." She recalled memories of her mother retrieving kimchi from a traditional storage jar in the snow, saying, "It brings back the warm and substantial memories I felt back then."
* This article has been translated by AI.
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