LF Mall, operated by LF, has enhanced its AI shopping agent, 'LF Style Talk,' by adding voice and image functionalities to improve the AI-driven shopping experience.
On August 25, LF Mall announced that it has upgraded the features of its generative AI-based shopping agent, LF Style Talk, which allows customers to describe desired products or styles in a conversational manner, enabling the AI to understand their intent and recommend suitable items.
According to LF Mall, approximately 10,000 conversations took place within the first month of the service's launch. About 75% of users were aged 40 to 50, and around 70% of all searches included brand names. LF Mall noted that the AI is being utilized as a new tool for product exploration, particularly among customers with clear purchasing intentions.
Previously, on August 6, LF Mall introduced a feature that automatically converts voice and text, followed by the launch of an image-based similar product search function on August 20. When customers upload a photo of a desired outfit in the chat, the AI distinguishes between items such as tops, bottoms, and shoes, analyzing colors, patterns, materials, and fits to recommend similar products available on LF Mall. It also suggests complementary clothing and accessories.
In the second half of the year, LF Mall plans to introduce a feature that presents additional questions customers may have in button form alongside AI responses. This aims to create a personalized shopping environment that encompasses text, voice, and images. A representative from LF Mall stated, "We will quickly incorporate customer feedback to provide a more natural and personalized shopping experience."
Additionally, LF Mall operates an AI-based review service. Customers can select satisfaction criteria such as star ratings, sizes, and colors, and the AI automatically generates a draft review based on this information. Customers can either use the generated text as is or make modifications before submitting their reviews.
* This article has been translated by AI.
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