The city of Mokpo in South Jeolla Province will significantly increase the issuance of its Mokpo Love Gift Certificates to 6.5 billion won in September, five times the usual amount, ahead of the Chuseok holiday.
According to the city on August 25, the monthly issuance will rise from the previous 1.3 billion won. The individual purchase limit will also increase from 300,000 won to 500,000 won.
For card-type certificates, the purchase limit will double from 200,000 won to 400,000 won. The limits for paper and mobile types will remain at a combined total of 100,000 won per month.
The benefits for citizens will also expand from the previous 10% to a maximum of 15%.
This will be implemented as a 10% immediate discount at the time of purchase, along with an additional 5% cashback on the actual amount spent. This measure utilizes the additional discount support for local love gift certificates from the integrated special city of Gwangju and Jeonnam.
For example, if a citizen purchases 500,000 won worth of gift certificates in September and uses the full amount, they could receive up to 75,000 won in total benefits from the purchase discount and cashback.
However, the 5% additional cashback applies only to card and mobile gift certificates. Paper certificates are excluded from this cashback offer, and the 5% cashback may end early if the related budget is exhausted.
Mokpo anticipates an increase in demand for gift certificates ahead of Chuseok, prompting the significant expansion of the monthly issuance. The goal is to boost local consumption, particularly benefiting traditional markets and small businesses in the area.
Given that the previous monthly issuance of 1.3 billion won was insufficient to meet demand, the city decided to greatly increase the supply for September.
Mokpo expects that this initiative will help alleviate some financial burdens for citizens ahead of the holiday while also promoting local spending at affiliated businesses.
Additionally, Mokpo plans to continue expanding the issuance of the Mokpo Love Gift Certificates after Chuseok to support local consumption and small businesses.
* This article has been translated by AI.
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