Samsung Display is supplying OLED technology for the Genesis GV90, a flagship electric SUV, enhancing the quality of in-car displays. The pop-up structure allows for efficient use of interior space while providing an immersive large-screen experience.
On August 26, Samsung Display announced it will provide two types of OLEDs, measuring 24.6 inches and 13.2 inches, for the GV90. The products are set to begin shipping this month.
The central cinematic display features a 24.6-inch OLED. While driving, it shows a 23.6-inch wide screen for driving information and navigation. When the vehicle is stationary, the display can be raised 90mm by pressing an expansion button, increasing the screen size by approximately 1.7 times compared to when the vehicle is in motion.
This evolution of automotive displays goes beyond merely showing driving information; they now play a crucial role in the vehicle's interior design and content experience.
The pop-up structure takes advantage of OLED's thin and lightweight characteristics. Unlike LCDs, which require a separate backlight, OLEDs emit their own light. According to Samsung Display, the thickness of their OLEDs is about 30% that of LCDs, and their weight is approximately 70% lighter, making them advantageous for designing display mechanisms in confined vehicle interiors.
The display supports an ultra-wide aspect ratio of 24:9 and a resolution of 3840×1440. It also meets 100% of the DCI-P3 color gamut used in the digital film industry. A tandem structure with two layers of organic light-emitting material ensures high brightness and long lifespan.
In the rear seats, a 13.2-inch OLED is installed, with one on each side of the front headrests. This allows rear-seat passengers to independently enjoy movies and other content. It supports a resolution of 1920×1080 and has the same color reproduction capabilities as the central display.
By supplying two types of OLEDs for the GV90, Samsung Display has broadened the application range of automotive displays. The large central screen expands the vehicle's content space, while the headrest displays provide a personalized experience for rear-seat passengers.
Samsung Display has applied its automotive display brand philosophy, 'DRIVE,' to this product. The strategy aims to enhance competitiveness in the premium automotive OLED market through design differentiation, reliability, and improved image quality.
Lee Joo-hyung, Vice President of Samsung Display's Small and Medium Business Division, stated, "The Samsung OLED applied in the GV90 is a symbolic example of the convergence of premium displays and luxury mobility, creating a new experience. We will continue to leverage the strengths of both companies to create new value in luxury mobility."
* This article has been translated by AI.
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