Startup MPAG is leveraging artificial intelligence (AI) to target the global digital sheet music market. By developing music-specific AI technology based on hundreds of thousands of sheet music and actual performance data, the company is transforming the music creation and performance experience.
MPAG is a global music tech company that supports music creators, composers, and musicians in producing and selling sheet music across various genres. Its core business aims to provide new revenue streams for creators while offering users a convenient learning and performance experience.
The company emphasizes its competitive edge through music data and AI technology. MPAG has accumulated vast amounts of sheet music data and has been researching music-specific AI technology. One of its key technologies is a sound AI that accurately analyzes the sounds of instruments, including the piano. By learning from thousands of actual performance data, it extracts nuances such as dynamics, tempo, and playing patterns, allowing for precise interpretation of performances against sheet music information.
MPAG also possesses its own large language model (LLM) called SheetMusicLLM. This model analyzes performance audio to automatically transcribe sheet music and assists users in interpreting complex scores or visualizing harmonic relationships through interactive Q&A with the AI.
The company's flagship service is the music education and sheet music trading platform, MyMusicFive. This open market allows creators to upload and trade their sheet music directly, currently offering over 600,000 pieces. It has enhanced user convenience with AI-based educational features such as real-time note display, black key guides, and automatic page turning.
Recently, MPAG introduced new learning features for beginner pianists, providing simplified arrangements of 50 popular songs to help newcomers enjoy playing. The AI offers real-time vocal feedback to create a personalized learning environment akin to one-on-one instruction.
MPAG CEO Jeong In-seo stated, "We designed features from the beginner's perspective to ensure that the first experience of learning piano is enjoyable. We will continue to expand a practical AI music education ecosystem that allows anyone to start and grow their musical journey with songs they love."
MPAG is expanding MyMusicFive beyond South Korea to North America, Asia, and Europe. With a user base of over 4 million and more than 10,000 artists, international sales account for about 70% of its total revenue, indicating rapid growth in the global market.
Recently, the company strengthened its competitiveness in the Japanese market by signing a business agreement with Trax, which operates Japan's largest music platform, Dova Syndrome.
MPAG is also focused on enhancing music accessibility through AI technology. It is researching the use of AI for producing braille sheet music, aiming to automate the conversion of musical symbols into braille, thereby reducing the time and costs for transcribers and visually impaired reviewers. Additionally, MPAG is promoting the digital transition of paper sheet music to reduce carbon emissions.
An MPAG representative stated, "Our goal is to enable anyone around the world to learn and enjoy music more easily through technology, allowing them to experience the joy of music in their daily lives."
* This article has been translated by AI.
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